Patina for Sam Fender

To mark Sam Fender’s sold-out homecoming show at St. James’ Park, we had the honour of creating a bespoke piece especially for the occasion. The garment was crafted entirely from recycled vintage Newcastle United scarves — a nod to the iconic venue and Sam’s deep-rooted love for the club.

As always, we worked exclusively with reclaimed materials, blending heritage, sustainability, and storytelling into a one-off design that reflects both the spirit of the city and the energy of the night.

Photos by India Fleming